If your business has an exciting announcement, a new product launch, or a noteworthy event, sending out a press release can get you free media coverage. Many online press release distribution services allow you to submit releases for free, increasing your chances of getting published in news outlets.
Engaging actively on social media can create awareness and help you grow your online presence. Share valuable content, respond to customer inquiries, and join conversations relevant to your business. Platforms like Facebook, Twitter, and Instagram can give you a free way to connect with a large audience.